Business Jet Traveler, which began publishing in October 2003, produces eight issues per year (six regular bimonthly editions plus two annual Buyers' Guides, in English and Chinese). Its subscribers include more than 35,000 Clevel executives, highnetworth individuals and families who utilize private jets. It continues to be the only magazine offering a rich editorial package combining authoritative, objective aviation and lifestyle news and features written specifically for nonaviation executives who are increasingly turning to private aircraft as a means of improving productivity and quality of life.