In 2023, I decided to build a completely new business [from scratch] in public.

It's called beetu.be pronounced "B2B", since we are a growth partner for B2B companies (see what we did there? ).

Follow me for regular insights on our growth strategies as I share REAL numbers and the story behind them. We treat our business like a science experiment so that you don't have to.

I’m also a massive coffee snob (sorry, not sorry!), love dogs (especially our spaniel, Freddie), and I like collecting watches, so expect to see some of that too.