Design Theory focuses on understanding the principles of creativity and design.

My training is as an industrial designer, so that is often the focus of these videos. But really, the philosophy and theory can be applied to any design discipline. I cover things like product design analysis, design principles, form language, portfolio reviews, and many other designrelated topics.

Whether you're a designer who's been in the field for 30 years or a freshman at design school, I can promise that you will learn something about design. If that sounds interesting to you, subscribe to my channel!

Design Theory is run by John Mauriello. I'm an industrial designer and adjunct professor of industrial design at California College of the Arts. I have done design work for some of the biggest brands in the world, including Amazon, Logitech, Motorola, Qualcomm, Kohler, and dozens of upandcoming startups.