In 2020, Eddie Bauer turned 100. From designing the first patented down jacket in America to outfitting the first American ascent of Mt. Everest, we’ve built quite a legacy of inspiration, innovation and
exploration over the past century. But what’s better than knowing where you’ve been? Being certain of your path forward. For the next 100 years our mission is to use what we’ve learned to inspire and enable all people to connect with the outdoors, and to provide clothing and gear that is accessible to everyone while reducing our impact on the environment.

Our Mission:
To inspire and enable everyone to experience the outdoors and live their adventure.