'Annadata' is an exclusive daily educational, visual based program of ETV network, which is season tailored, region/ situation relevant, farming centric and field based with focus on implementable and economically viable technologies of not only agriculture but a wide range of allied activities a part of RamojiRao's ultimate mission and goal. That is empowerment of farmers with state of art technologies to make their farming operations cost competitive, resource use efficient, sustainable, highly productive, payable and profitable. The attractive feature of Annadata gaining widespread interest among viewers is the success stories of most progressive and enterprising farmers from within and across the boarders of Andhra Pradesh & Telangana