Our mission is to continually strive to be the most valued news service in East Texas and to be the premier partner for local business through our innovative approach to Digital and Television advertising. We proudly serve our communities not only through our business practices but through our personal commitment to community service. #KETK has been with East Texas since March 9, 1987. Since then we still have one purpose, our community East Texas. We love our community and are dedicated to getting you your local news, weather, sports and information that matters to you.