Maison Margiela is a Parisian haute couture house founded on ideas of nonconformity and the subversion of norms. Under the creative direction of John Galliano, collectively shared dress codes are inverted and redefined in an analytical wardrobe proposal for the digital age. Driven by instinct, the Maison is devoted to uncompromising creativity invigorated by values of authenticity, radicality and selfexpression. Its collections are envisioned through a genderless ethos characterised as CoEd.