In 2017, after doing graphic design for 9 years, I discovered the missing piece I had been looking for throughout my entire design career: brand strategy.
This new found treasure enabled me to solve big brand and business problems utilizing the very things that brought me to design in the first place—creative problem solving, storytelling, and meaning making.
I was finally doing meaningful work that made an impact. And I was hooked.
In addition to client work, I also consult for design agencies and creatives, helping them add brand strategy to their services and position themselves as a valued partner instead of an order taker.
