Discover 10 inspiring brand personality examples from the world’s most loved brands to inspire your brand personality development and strategy.

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By the end of this video, you’ll have seen how 10 over the most charismatic and most loved brands in the world use brand personality and characteristics to connect with their audiences through human emotion.

The brand personality examples include:

Lego
Alfa Romeo
Dove
Nike
Lynx / Axe
TOMS Shoes
Mercedes Benz
Coke
Ikea
Apple

The examples outline how each brand leverages human characteristics and personality to engage and resonate with their audiences.

We’ll uncover each brand's visual identity style, language, tone of voice and characteristics used throughout their brand communication.

When you sit down to develop your brand strategy and personality for your brand, review this video and take inspiration from the most loved brands in the world.

0:00 10 Brand Personality Examples [To Inspire Your Brand Strategy]
1:46 Personality Example #1 Lego
2:52 Personality Example #2 Alfa Romeo
4:01 Personality Example #3 Dove
5:04 Personality Example #4 Nike
7:11 Personality Example #5 Lynx / Axe
8:03 Personality Example #6 Toms
8:58 Personality Example #7 Mercedes Benz
10:27 Personality Example #8 CocaCola
11:19 Personality Example #9 IKEA
12:05 Personality Example #10 Apple

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