Email is one of the most lucrative forms of online marketing channels, with a potential returnoninvestment (ROI) of $42 for every $1 spent. With email marketing, businesses can share new products, sales, and updates with customers in their contact list. It’s a crucial pillar in any digital marketing strategy.

Don’t know where to begin? This video will walk you through the ins and outs of email marketing, including a few strategies and tips to get you started.

– VIDEO CONTENT –
00:00 Introduction
00:27 What is email marketing?
00:47 Benefits of email marketing
01:14 1. Use double optin
01:35 2. Send targeted campaigns
02:00 3. Use personalization
02:40 4. Optimize the preview text
03:16 5. A/B test your email content
03:37 6. Scale with email automation
04:00 7. Use responsive design
04:20 8. Don’t forget transactional emails
04:46 9. Don’t wait for your email list to be “big enough”
05:09 10. Keep your email lists clean
05:37 Conclusion

– TO LEARN MORE –
What is Email Marketing? Definition, Strategies, & Tools to Get Started: https://bit.ly/3sCbPUg
Free & Editable Email Newsletter Templates to Use Today: https://bit.ly/3L1MoSk
FREE Email Marketing Course — Brevo Academy: https://bit.ly/3LpJc3d

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– ABOUT BREVO –
Brevo is the leading customer relationship management (CRM) suite designed to cultivate longterm customer relationships and empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easytouse platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

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