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The Creative's Blueprint to Selling: From Lead Gen to Client Conversion
Are you tired of struggling to sell your creative services?
Learn how to sell anything to anyone as a creative.
In this video, Daniel Priestley, a seasoned entrepreneur and author, shares invaluable insights for creatives on mastering the art of sales. Priestley begins by debunking the myth that great work sells itself, emphasizing that successful creatives must also excel in selling their work. The key takeaway is the crucial need for a robust sales process within a creative business, which is often overlooked or underemphasized.
Priestley provides practical advice on sales strategies that cater specifically to the needs of creative professionals. He introduces the concept of aligning sales with highend professional and luxury experiences, moving away from outdated, pushy sales tactics. The discussion highlights the importance of selecting the right clients and establishing clear expectations upfront, which enhances the overall sales process and client satisfaction.
For creatives unsure about diving into sales, Priestley offers a fresh perspective: mastering sales allows you to engage in it less frequently, focusing more on your craft. He argues that being proficient in sales not only drives business success but also minimizes the discomfort associated with the sales process.
What You'll Learn:
Why mastering sales is essential for creative professionals
The key mindset shifts needed to excel at selling your services
How to build rapport and frame your conversations for success
A proven process for understanding client needs and presenting solutions
Strategies for generating more leads and booking highvalue clients
✏ In This Episode:
00:00 Intro
01:14 The Sales Process
11:22 Understanding What Creatives Sell
14:48 Sales Behaviors That Work Best
23:04 Lead Generation Techniques
34:31 Framing & Rapport in Sales
44:40 Becoming the 'Right Person' for the Job
1:04:53 Ask the Right Questions
1:08:13 Where Creatives Go Wrong
1:13:27 Doing Sales Conversations the Correct Way
1:18:25 "With or Without You" Energy
1:26:16 Ask Permission
1:36:43 Daniel Priestley’s Score App
1:38:59 Chris's CTA
1:39:50 Outro
This video is a mustwatch for any creative professional looking to enhance their lead generation capabilities and close more deals effectively, thereby ensuring the sustainability and growth of their creative business.
Don't forget to subscribe and hit the bell for more gamechanging insights to level up your creative business!
#businessstrategy #leadgeneration #entrepreneur #getmoreclients #businessgrowth
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
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