20 Years of Basecamp… Admitting Mistakes Builds Trust!

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David Heinemeier Hansson is the creator of an award winning framework Ruby on Rails as well as a cofounder of Basecamp a company that he scaled to a multi million dollar business!

He shares his experience with scaling a tech product to millions of users, talks about the current tech trends and why they are bad for the end users, as well as his mistakes during a 20+ year long career in technology.

00:00 Intro
02:06 Banks Didn't Want Basecamp
02:24 How to Build Trust In Business
04:05 When Was DHH Wrong
06:20 Admit Mistakes To Build Trust
07:55 Share What You Learnt
09:45 Challenging the Status Quo
11:50 Stick With What Works
16:40 The Appeal of Solopreneurship
24:50 The Role of Technology in Scaling
27:48 Shifting from SaaS to Affordable Products
33:43 The Importance of Communication
34:36 Key Skills for ScaleUp Founders
40:05 Embracing Uncertainty and Innovation

Made by:

IBB and Mia Biberovic (Hosts)
Marko Mudrinic (Head of Production)
Marin Pavelic and Doris Dodig (Video and Editing)
Zrinka Fajta and Ivan Soldo (Artwork & Web)
Dea Pecnik (Social Media)
Ivan Ostojic and Ben Lewis (Executive Producers)

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IBB LI:   / ivanbrezakbrkan  
Mia LI:   / miabiberovic