Learn 21 touchpoints on your customer journey map so you can design an experience to shape perceptions at every interaction.


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By the end of this video, you’ll have a detailed overview of the touchpoints on your customer journey map so you can design and experience at every interaction.

First, we’ll discuss the old way and new way of branding and the importance of brand strategy when it comes to appealing to your target market.

Then, you’ll learn how every touchpoint represents another opportunity to hook your audience and influence how they perceive your brand.

Then we’ll jump into all 21 touchpoints which include:

[+] Advertisements
[+] Social Posts
[+] Video
[+] Mobile
[+] Website
[+] Podcasts
[+] Direct Mail
[+] Email
[+] Blog Posts
[+] Workshops
[+] Webinars
[+] Support
[+] and more…

This video will leave you in no doubt that customer journey mapping requires a well thought out brand strategy which aims to shape the mind of the audience as every single touchpoint.

0:00 21 Touchpoints On Your Customer Journey Map
2:02 Touchpoint #1 Advertisements
2:11 Touchpoint #2 Social Posts
2:20 Touchpoint #3 Social Engagements
2:31 Touchpoint #4 Video
2:50 Touchpoint #5 Mobile
3:02 Touchpoint #6 Word Of Mouth
3:30 Touchpoint #7 Website
3:45 Touchpoint #8 Podcast
4:00 Touchpoint #9 Environment
4:18 Touchpoint #10 Packaging
4:32 Touchpoint #11 Direct Mail
4:42 Touchpoint #12 Lead Magnets
5:02 Touchpoint #13 Emails
5:24 Touchpoint #14 Blog Posts
5:39 Touchpoint #15 Business Cards
5:53 Touchpoint #16 Invoices / Proposals
6:07 Touchpoint #17 Discovery / Consultation Calls
6:21 Touchpoint #18 Workshops
6:41 Touchpoint #19 Webinars
6:58 Touchpoint #20 Deliverables
7:17 Touchpoint #21 Customer Support

#customerjourney #brandstrategy #brandtips


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