Salesforce defines lead generation as the process of generating consumer interest for a service or product, with the end goal of turning that interest into revenue. Lead generation comes from both organic and paid channels. It can be a consumer downloading a piece of content, signing up for a free trial, or creating an account for a free product. Watch this week’s episode to learn the three tips to optimize your lead generation strategy.

0:00 Salesforce on Salesforce Intro
0:43 What is Lead Generation?
1:53 Tip #1: North Star metric framework
3:54 Tip #2: Not all leads are created equal
6:02 Tip #3: Test. Learn. Iterate. Scale.

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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.