In this episode, we’ll discuss everything related to influencer marketing, including how our guest got her start in the space, how things work, and her thoughts on its future.

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Gracey Ryback, the Amazon and TikTok influencer phenomenon with over 1.3 million TikTok followers, joins us for a compelling conversation on the AM/PM Podcast. Gracey shares her inspiring journey from a career in sales to becoming a fulltime content creator in the ecommerce space. Her accidental rise to fame, driven by a passion for deals and saving money, offers a fascinating look into the world of influencer marketing and the organic growth of her platform. Listen as Gracey recounts her viral video successes, including a walking pad treadmill video that reached 2 million views, and learn about her innovative methods for discovering genuine Amazon deals.

In this episode, we break down the intricacies of creating engaging TikTok content and the art of viral marketing. Gracey provides valuable insights into the process of finding and promoting deals, emphasizing the importance of transparency in discount claims amidst Amazon’s evolving pricing policies. We also explore the evolving aspirations of young people who dream of becoming influencers and the parallels with the unexpected success of thirdparty sellers on Amazon. Gracey’s journey highlights the passion and dedication required to succeed in the influencer industry, and she offers advice on navigating the common pitfalls of trying to model oneself after established personalities.

As our conversation unfolds, Gracey discusses her involvement in the Amazon community, attending events like the Billion Dollar Seller Summit, and the enriching experiences gained from networking with successful entrepreneurs. She reflects on her recognition in the Dream 100 and the challenges of sustaining audience engagement in live streaming. Looking ahead, Gracey shares her thoughts on the future of her career, including potential opportunities like starting her own brand or collaborating with an agency. This episode is a mustlisten for anyone interested in the influencer industry, effective content creation strategies, and the everevolving landscape of ecommerce on Amazon.

In episode 397 of the AM/PM Podcast, Kevin and Gracey discuss:

07:44 – How To Find Good Deals On Amazon
10:52 – Sourcing Deals Online for Savings
14:45 – Building Audience Engagement Beyond Social Platforms
18:31 – Changing Perceptions of Career Choices
25:59 – Creating Engaging and Efficient TikTok Videos
27:29 – Importance of TikTok Video Hooks
33:21 – Love for Work and Growth
34:35 – Amazon Community Involvement and Future Plans
41:11 – Helium 10 Elite Membership Benefits
42:47 – Influencer Marketing and Live Streaming
44:53 – Building Loyalty Through Consistent Live Streaming
47:53 – Influencer Brand Relationships and Expectations
49:42 – Navigating The TikTok Creator Studio
55:07 – Managing Brand Expectations for Virality
58:00 – Kevin King’s Words Of Wisdom