Uploading a dummy or unfinished version of your book to IngramSpark or Amazon KDP or any platform.

Not giving themselves enough time for proof and metadata to get to retailers. Thinking you can upload your book today and in two days you’ll have a perfect proof in your hands so you can take one photo and then promote it is live three days from now. Give Yourself Time! You are relying on so many systems going right, and guess what? They don’t always work on the timeline we want.

Thinking you can buy a fast pass or easy button. Selfpublishing is not easy. And I know some indie authors will go on a podcast and say “I threw up some Amazon ads and now I have all this success," or “I did this one thing,” and then everyone listening does that thing thinking they will have the same exact results. You won’t. You may do better. You may do worse. You can’t just tell Amazon, here’s $1000 to make my book a bestseller. You have to monitor and optimize your ads. You’ll lose money learning it. The same goes for any other marketing. I see authors ask me to just do XYZ for them and it’s like, that’s not how it works. Yes, you have to spend money and invest in your book. But you also have to spend time learning, optimizing, trying new tactics for marketing, and refining your strategy. There is no shortcut for that and anyone selling you on that idea is a liar.

Formatting your textonly book in Canva STOP IT!! I have heard from two authors in the past few months who drafted an entire textbased book in Canva and then – oops, they don’t export to ePub or Word, they export image files or PDFs. So how are you going to get an eBook? You’re not. It’s not even one I would recommend for print formatting. STOP. Unless you are making a lowcontent or nocontent journal, stop using Canva to format your books.

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