Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy.

What Is Consumer Behaviour? (+ How To Influence It):
   • What Is Consumer Behaviour? (+ How To...  

#consumerbehaviour #brandstrategy #brandingtips

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By the end of this video, you’ll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions.

First, we’ll answer the question “What is consumer behavior?”, before we look at a quick overview of the 5 most influential buying decision factors which include:

Psychological Factors
Social Factors
Cultural Factors
Economic Factors
Personal Factors

Then, one by one, we’ll go through each of these core decisionmaking factors and the subfactors of each.

0:00 5 Factors Influencing Consumer Behavior (+ Buying Decisions)
1:57 Factor #1: Psychological
2:14 Factor #1: Psychological Motivation
3:08 Factor #1: Psychological Perception
4:06 Factor #1: Psychological Learning
4:55 Factor #1: Psychological Attributes & Beliefs
5:52 Factor #2: Social
6:28 Factor #2: Social Family
7:07 Factor #2: Social Reference Group
7:56 Factor #3: Cultural & Tradition
8:26 Factor #3: Cultural & Tradition Culture
8:45 Factor #3: Cultural & Tradition SubCulture
9:25 Factor #3: Cultural & Tradition Social Class
9:55 Factor #4: Economic
10:24 Factor #4: Economic Personal Income
10:41 Factor #4: Economic Family Income
11:06 Factor #4: Economic Income Expectations
11:38 Factor #4: Economic Savings Plan
12:02 Factor #5: Personal
12:23 Factor #5: Personal Age
12:50 Factor #5: Personal Occupation
13:10 Factor #5: Personal Lifestyle

#factorsinfluencingconsumerbehavior #Factorsinfluencingbuyingdecisions #consumerbehavior #typesofbuyingdecisions #emotionalbuyingdecisions #lifestyle #familyincome #brandculture #brandmasteracademy #consumerbehaviour #brandstrategy #brandingtips

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