In this video, CEO and CoFounder, Garrett Mehrguth explains the 5 stages of the consumer decisionmaking process and How it's changed.

Today, we’re going to be diving into the five stages of the consumer decisionmaking process.

A lot has changed. How consumers go about it is completely different, but the five stages are surprisingly exactly the same. Let’s dive into what this new world looks like.

Now, as a brief overview, the five stages of the consumer buying or decisionmaking process were established by John Dewey in 1910. That whole process is still very much the same:

Stage 1: You have a problem or a need.
Stage 2: They want to do an information search. It used to ask a friend, ask a colleague, look at the newspaper — but that’s a little different now.
Stage 3: Evaluation of alternatives. “I have this one option I like, but what about these others?“
Stage 4: Purchasing decision. “I have to make a decision. Which will I purchase?“
Stage 5: The postpurchase evaluation. “Was this the right decision for me or did I make a mistake?“

Thank you so much for watching this video. If you can understand the 5 stages of the consumer decisionmaking process in the new context of search engines and how people are now discovering information, then you can empower your marketing and have successful campaigns that generate a terrific return.

Connect with Garrett:   / garrettmehrguth  

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