We celebrate 50 years of the Shimano DuraAce, tracing the history of the groupset since its launch in 1973. Si rides Sean Yates’ 1984 7Eleven team bike with Shimano Indexed Shifting (SIS), a Lance Armstrongera Trek, Mark Cavendish’s 2011 Tour de France SWorks McLaren Venge with electronic Di2 shifting, as well as his own 12speed Pinarello F9.
In association with @RideShimano https://gcn.eu/Shimano'>https://gcn.eu/Shimano
Thanks to Dan from @vintagevelos9517 for lending us the bikes in this video!
00:00 Intro
01:15 1973: DuraAce is launched
03:28 DuraAce 7400 Shimano Indexed Shifting (SIS)
06:14 Shimano Total Integration (STI)
07:03 DuraAce 7700 Hollowtech Technology
10:41 DuraAce 7900 Digital Integrated Intelligence (Di2)
14:53 DuraAce goes black
15:38 Hydraulic disc brakes, power meters & synchro shifting
16:45 DuraAce 9200
17:43 DuraAce AX
19:12 Summary
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Photos © Velo Collection (TDW) / Getty Images & © Sprint Cycling Agency
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