Follow Up Boss founder and CEO Dan Corkill sits down with Byron Lazine to talk about the journey from FUB’s inception to its acquisition by Zillow, how agents can get the most benefit from using the platform, and the evolving role of AI in real estate. They also discuss the future of real estate tech, branding, and what agents should focus on in 2025.

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Timestamps:

00:00–00:45 Intro
00:45 A year after Zillow’s acquisition of Follow Up Boss, “How does it all feel?”
02:04 What was the journey like, from the idea for FUB to its acquisition?
04:06 Having the freedom to focus on customer needs vs investor interests
05:14 Why real estate?
06:40 Where are agents failing in their use of Follow Up Boss?
08:40 You get out of FUB (or any software) what you put into it.
10:57 Zillow’s consumer focus + FUB as “the agent window into the superapp”
12:55 “What was the most shocking reaction?”
15:00 “How much further do you believe Zillow is on AI than the rest of the tech industry in RE?”
20:15 “Why should or shouldn’t agents be fearful of this tech that’s coming?”
21:57 Do you see a time when agents can double their deal count and still have time for a life?
23:01 “How do you think about brand, and how important is it?”
28:08 How do you decide what to focus on—and how do you stay on focus and stay on task?
31:35 Why do some businesses not grow? And what advantages did FUB have from the start?
33:07 What is the problem agents should be focused on solving—and how?
35:33 What’s your process for learning what your customers need—or what they expect?
41:58 What are your expectations going into 2025? What should agents focus on?
46:13 Corkill’s fireside chat at Zillow Unlock: FUB update and takeaways

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#ByronLazine #BAMinterview #followupboss