For a product designer, UI or UX expert, the design thinking principles are gold. But even if you're not, you can still apply the principles in your role, because design thinking works for any job that requires a little creativity... Which is pretty much all jobs! Practising design thinking will make you better at your job, shape you into a more valuable team player and, at the very least, allow some excitement and wonderment into your mundane 95 routine. Because design thinking is about being a beginner again, embracing playfulness and curiosity while constantly testing your ideas.

So, how do you begin? These 6 principles will, hopefully, give you more satisfaction out of work...

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Timestamps:
00:00 – Introduction
00:40 – Principle 1: Always observe things
01:40 – Principle 2: Immerse yourself in an experience
02:52 – Principle 3: Challenge current assumptions
03:55 – Principle 4: Involve other people
04:31 – Principle 5: Do small incremental tests
05:58 – Principle 6: It's perfectly okay to fail
07:30 – Summary



Relab Studios is a Melbourne based, multi awardwinning digital design consultancy with a high focus on dataled UX studies and wellexecuted visual UI design solutions. Relab is recognised as a specialist on UI/UX design solutions for complex eCommerce and transactional digital projects that requires high performance on conversion rates. Our design thinking process has helped businesses solve a common problem on making something complex feel simple.



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