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"Branding" and "brand identity" are often used interchangeably, but knowing the difference can help your business succeed. Watch this video to learn about brand image examples, what the brand identity design process looks like, & how to create a brand identity in 2022.

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Many people often confuse brand and brand identity, and use them interchangeably.

If you’re doing the same, your business might be suffering as a result of that.

So in today’s video, we're going to go over what the difference is between brand and brand identity, as well as share with you 6 steps that we have for developing a memorable brand identity in 2021.

Video Outline

Intro (0:00)
Brand vs. Brand Identity (1:08)
Keys To A Strong Brand Identity (3:51)
Understand Your Purpose (5:19)
Perform Audience Research & Competitor Analysis (6:17)
Create Your Identity (9:15)
Develop Your Brand Voice (12:29)
Market With Your Brand Identity (13:22)
Monitor Your Brand (14:23)

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