A white paper can be a complex document. But the reasons why it's not very effective can be pretty simple. This is from a class I taught for a technical group at a major online retailer.

IF YOU NEED TO WRITE A WHITE PAPER RIGHT AWAY: The White Paper Writing Tool
https://brianboys.podia.com/thewhite...

I interview you through the process of writing a 1,400 word white paper. You don't have to know much about white papers. You don't have to write more than five sentences at a time.

THE MINI VIDEO COURSE: "How To Write A White Paper In One Day"
https://brianboys.podia.com/howtowr...

THE BOOK: "How To Write A White Paper In One Day"
https://www.amazon.com/HowWriteWhit...

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#whitepapers #copywriting #businesswriting