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Many of the foundations of branding have remained unchanged for decades. But certain critical aspects of branding for small businesses are unique and have changed dramatically in the last few years. In this video I discuss the 7 core foundational elements that any small business must create in order to build a successful business and a memorable brand that differentiates itself in the competitive landscape.

Special thanks to GoDaddy for sponsoring this video.

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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bulletproof personal brands, agencies and businesses.

Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.