http://blog.hr360.com/7stepsforwri...

Highlights:

01:04 Your employees are your most important investment, and you want to reach a strong applicant pool in an efficient manner. In a tight labor market, you’re both buyer—seeking to hire a qualified candidate—and seller—looking to promote your business as a great place to work.

01:28 Begin with the job title and make it talk. You have a tiny window of opportunity to capture the attention of a candidate viewing dozens of postings at a time.

02:04 Showcase your brand… your organization’s image, market position, values, and culture.

02:24 Describe the job and the qualities you’re seeking in applicants. Include an overview of responsibilities, as well as requirements for the position, such as skills and experience, education, or special certifications.

03:06 Provide clear, precise directions on how to apply. Outline specific steps, such as emailing a resume, calling a phone number or linking to your website’s recruitment portal.

04:00 Proofread. And when you’ve done it, do it again. And then ask a colleague to take a look.

04:15 Keep your ad legal and ethical. Observe all laws, including nondiscrimination laws. For example, you can’t state that you want to hire a person of a specific gender or race.

04:34 Be realistic and honest. Don’t make promises you can’t keep… it may wind up serving as the basis for a lawsuit.

04:58 Post for maximum efficient response. Use the standard job sites such as Monster, Career Builder and Indeed; specialized industry publications and websites; and even Craigslist and local media outlets if appropriate.