Learn 8 brand communication strategy tips & techniques to shape your brand strategy and influence your audience.


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By the end of this video you’ll have 8 effective brand communication strategy tips and techniques.

Tip 1: Segment Your Market
Every market is made up of different groups of people which are referred to as market segments.

The people within each segment share more relevant characteristics with each other than they do with those in other segments.

Tip 2: Create Detailed Audience Personas
For each market segment Identified, you want to create a highly detailed audience persona to bring the details of that group of people to life.

Tip 3: Clarify Their Unique Challenges
What makes one market segment different from the next is not about their demographics or circumstances of their lives.

Tip 4: Agitate The Problem
When you have clarity on the challenges of your audience and the potential impact of those challenges and the painpoints and fears connected to them, you have a problem you can help them remove.

Tip 5: Speak Directly To Your Persona
When creating website copy, social posts, advertisements or any other form of brand communication, the message shouldn’t be directed at the entire market or even market segment.

Tip 6: Use Stories To Align With Their Journey
Stories are without question one of the most effecting forms of communication known to man or woman.

Tip 7: Lead With Personality
At the core of every brand should be a differentiation and positioning strategy to highlight why the customer should choose them over their competitors.

Tip 8: Use A Messaging Framework
Before you can communicate your brand effectively you need to know what your brand wants to say.

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