Whether you want to read more books or exercise more regularly, BJ Fogg has good news. “Habits are easier to form than most people think,” he says, “If you do it in the right way.”

As the founder and director of Stanford's Behavior Design Lab (https://behaviordesign.stanford.edu/), Fogg has devoted much of his career to researching human psychology, motivation, and behavior. According to him, habit formation isn’t a product of simply doing something over and over again. “It's not a function of repetition,” he says, “it's a function of emotion.”

As Fogg discusses with host Matt Abrahams in this episode of Think Fast, Talk Smart, bringing our behavior in line with our goals is easier than we think — we just have to know the emotional levers to pull.

Think Fast, Talk Smart (https://www.gsb.stanford.edu/business...) is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easytoimplement tools and techniques to help you hone and enhance your communication skills.

More Resources

BJ Fogg at Stanford (https://behaviordesign.stanford.edu/p...)

Tiny Habits (https://tinyhabits.com/book/)