In this episode, we dive deep into the art of using data to drive better business decisions with some of our favorite guests. From the challenge of compiling vast amounts of information to the thrill of discovering insights, we explore how data plays a crucial role in shaping strategies. Our guests also highlight the significance of original research in data collection, collaboration with peers to fill gaps, and how datadriven marketing can be a powerful tool for business growth. We also touch on the importance of starting with the business objectives before diving into tools and technology.

Key Takeaways:
The Joy of Data: Compiling and interpreting data is challenging but leads to exciting insights that can shape key decisions.
Original Research Matters: Being part of the data creation process adds value, especially when sharing insights with peers and the industry.
Data as a Marketing Tool: Leveraging reports and competitive intelligence to engage with prospects and customers is a powerful strategy.

Links to Episodes:
Data Integrity Jeremy Woods Making Better Decisions Episode # 001
   • Data Integrity  Jeremy Woods  Makin...  
Navigating the Data Labyrinth Seth Earley Making Better Decisions Episode # 002
   • Navigating the Data Labyrinth  Seth ...  
The 'Why' Behind Data with Rebecca Friedberg Making Better Decisions Episode # 011
   • The 'Why' Behind Data with Rebecca Fr...  
How AI and Data work together Judah Phillips Making Better Decisions Episode # 014
   • How AI and Data work together  Judah...  

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