Andrea McHale, the Director of the Michigan Ross Fulltime MBA and Global MBA Admissions, returns to Admissions Straight Talk to discuss the newly released essay prompts for the Michigan Ross MBA program. Andrea shares an overview of each of the four questions and gives an inside look at exactly what the admissions committee hopes to learn from applicants. Andrea emphasizes the importance of impact and motivation in the application process. She also discusses the potential use of AI in the admissions process.

02:20 Andrea, welcome back to Admissions Straight Talk. Thank you again for coming back so quickly for this bonus episode.
02:33 What are the new essay questions?
05:33 What is the purpose of the change?
06:31 Let's dive into the individual questions. Can you share more about the first one?
08:04 Essay two really has two questions. One is the how will you make an impact at Michigan Ross, which is kind of similar to the second part of essay one. And then the actual prompt that they're going to be responding to. Are you more interested in motivation or impact or both?
10:37 Do you anticipate that many applicants will use professional experience in responding to part one and a nonprofessional experience in responding to part two? Do you care?
11:37 Going to question three, it asks about shortterm goals and how will Ross help you achieve them. I'm a little surprised you didn't ask about longterm goals.
15:03 Is the optional essay really optional?
16:46 I think you're highlighting a really important point here. Everybody has difficulties and the real story is how you recovered from those difficulties.
17:32 What if there's something that didn't make it into the application but the applicant feels would be important for you to know about them?
18:25 What about using AI in the application process?
21:27 Do you see yourself using AI for initial reviews of applications?
22:26 What would you have liked me to ask you that I haven't asked?

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