Link to the case in this video (page 58): https://economics.virginia.edu/sites/...

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TIMESTAMPS
0:00 Intro
0:31 An important note
0:56 Case introduction
1:19 Restate context and ask clarifying Qs
4:38 Develop a framework
9:07 Analyzing unit economics
12:45 A common mistake people make
13:59 Analyzing customer preferences
15:20 Brainstorming portion
18:20 Synthesis and closing the case

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