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What is affinity mapping and how can it help in your UX research process? In this video we'll show you how to take your scattered UX research findings and transform them into a beautifully organized masterpiece, full of valuable insights.

Chapters:
00:00 Intro
00:57 What is affinity mapping?
01:32 How can affinity mapping help with UX research
02:14 How to do affinity mapping: stepbystep guide
03:51 Making affinity mapping easier
04:29 Outro