Alcohol: no substance on the planet is so familiar to us and so unbelievable varied in its effects. It is readily available, and despite its psychoactive, adverse health effects, hardly anyone calls it a drug. But how is it that we can turn a blind eye to the three million alcoholrelated deaths that happen each year? The director Andreas Pichler visits several countries, searching for answers concerning what makes us drink, what alcohol does to us, and to what extent the powerful alcohol industry and its lobbyists influences politics and society. He also presents us with ways we can turn the tide. Without being selfrighteous or overlycritical, the film will have a lasting effect on the drinking habits of all who watch it.
Chapters
▷ 0:00:00 Introduction
▷ 0:02:47 Alcohol is a small molecule with broad action in the brain
▷ 0:04:25 Is alcohol a drug?
▷ 0:05:33 Every culture has a way of altering consciousness
▷ 0:07:11 Munich, Germany
▷ 0:09:38 Liverpool, England
▷ 0:13:11 Inside Calsberg: "This is the best time ever to be in the beer industry"
▷ 0:16:46 Alcohol marketing, mystification and exposure
▷ 0:20:01 Alcoholism and sobriety
▷ 0:27:54 Why do we drink?
▷ 0:31:24 The most harmful drug of all
▷ 0:36:26 Lagos, Nigeria
▷ 0:40:48 Heineken Premium Girls
▷ 0:44:45 Alcohol and health: drink in moderation
▷ 0:52:18 Recovering from abusive consumption
▷ 1:00:11 Alcohol dependency and related illnesses
▷ 1:10:40 Prevention models in Colorado, USA and Iceland
▷ 1:22:56 Conclusion
▷ 1:27:32 Credits
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Original title: Alcohol The Magic Potion
Directed by Andreas Pichler
2019 © Licensed by Magnetfilm
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