An evolution of the AMIRI story, the next chapter in an unfolding narrative. For SpringSummer
2025, Creative Director Mike Amiri’s Hollywood icons of AutumnWinter come out into the daytime,
their wardrobes echoing a fusion of stagecraft and handcraft, of performance and pragmatism. A
fusion of modern male iconographies, examining contemporary modes of dress.
Music, always at the heart of AMIRI, frames an exploration of a wardrobe of today. Drawing
inspiration from the attire of midcentury Jazz and Big Band idols, pieces slide from the stage to
the street, casual staples twisted into a new form of men’s couture for these Hollywood
characters.
Tailoring is elongated, attenuated and languid, a relaxed ease reflective of a distinctly Californian
attitude, filtered through the glamour of a Hollywood lens. The signature jacket is doublebreasted
with a generously proportioned dropped peak lapel, halflined to soften the silhouette, but still
elegant in cut. Pants gently flare, a shape sliding between skate and suiting, open to perception.
Threedimensional pinstripes lend these nonchalant shapes structure.
Inspired by a retrospective mood of midcentury Americana, imaginary vintage finds are
reengineered for now: print aloha shirts are embroidered with floral crystals, pale denims, woven
with a weft of sunshine yellow, are embellished with stars. The color palette of sunbleached
Southern California pastels blush, soft teal, faded neutrals nods to nostalgia.
Embellishment refracts the spotlight, attracting attention. Shirts and scarves are handembroidered
with pinstripes of crystal to catch the light, alongside crosshatches in beaded overchecks on
windowpane tailoring, and dégradé beading across tailoring, like a cinematic keylight fading down
the body.
Accessories underscore a dressedup mood, with twotone loafers and soft dress moccasins in
fine leather, the AMIRI MA emblem across the vamp in gold, while the AMIRI Drum bag translates a
snare drum into a goldbanded crossbody style, a guitar pick forming the clasp closure. An
archive classic, it is updated for SpringSummer 2025 in a new twotone MAdebossed leather.
Just as music is always at the center of the AMIRI story, it is centerstage at the show carpeted in
the MA Quad monogram, a raised bandstand in the Jardin des Plantes serves as a podium for
performance by producer, composer and drummer Yussef Dayes. Jazz in the parc, his oneoff live
performance en plein air is the perfect context for this collection, an ode to star power in the
everyday.