FRONT CONFERENCE ZURICH https://frontconference.com/tickets
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‍ The Accidental Design Leader
Andy first came to prominence in our industry as a designer and web standards enthusiast. He was driven by a desire to improve and professionalise the industry, which is how he came to start the UKs first user experience consultancy, Clearleft. He never set out to be a design leader, but now find himself leading a team of thirty people, almost by accident. In a quest to understand what makes a great leader, and help his friends in newly minted leadership positions, Andy started the Leading Design conference and Slack community. Over the past 18 months, Andy has interviewed dozens of prominent leaders and listened in on hundreds of Slack conversations about the art and craft of leadership. In this session, Andy recounts his journey into leadership, shares his successes and failures, and the important lessons he’s learned on the way. The result is a talk packed full of design leadership heuristics suitable for leaders of all shapes, sizes, levels and seniorities.

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About Andy Budd
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Andy is a well known design founder, startup advisor and coach (so feel free to drop him a line if you need some advice). He’s also a prolific speaker, and loves sharing his experience at events like SXSW, Awwwards and The Next Web. Andy is probably best known for his early work in Web Standards (CSS Mastery briefly outsold Harry Potter) and for pioneering the field of User Experience Design in Europe. As the Managing Director and cofounder of Clearleft, Andy curated the dConstruct, UX London and Leading Design conferences, as well as launching Silverback and Fontdeck. A lifelong community advocate, Andy founded an online network of over 2,000 heads, directors and VPs of Design. Closer to home he also launched the Brighton Digital Festival, a citywide celebration of digital art and culture. A huge believer in the transformational power of design, Andy is a founding member of the Adobe Design Circle, hosted events across Europe for the Design Leadership Forum, and recently joined Seedcamp as their latest Venture Partner. Thanks to the impact Andy has had on our industry, he’s appeared on both the Wired 100 and BIMA 100 lists, as well as winning agency of the year on several occasions. Never happier than when he's diving some remote tropical atoll, Andy is a PADI dive instructor and retired shark wrangler, and is currently learning to fly.

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About Front Conference Zurich: Where design meets technology.

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Designers and developers share a common mission to create amazing experiences. But it's not always easy for these two tribes to communicate. To bridge the gap between design and technology, we created the Front Conference in 2011.

To create great digital products, we rely on each other: designers on developers and developers on designers. That's why we came up with the idea of a conference for everyone involved in the design and implementation of a front end.

By staying at the forefront of both design and technology, we've grown to become the largest web conference in Switzerland. Our interests have broadened to reflect the increasing maturity of the industry. We now cover management topics such as design leadership, tech governance and UX strategy.

Our attendees range from juniors to managers, and we attract key speakers to come to Zurich and share their knowledge in talks and workshops.

The conference has become a place to learn and network, and we have many loyal professionals who come back every year.