In Ep. 38 of Earned, Conor sits down with Angelic Vendette, VP of Marketing at influencerfavorite apparel brand Alo Yoga.

We start by walking through Angelic’s impressive career journey, from her time at Holt Renfrew, to starting and selling her own digital marketing agency, to leading marketing teams at Sephora, Dolby, and most recently Stitch Fix, before landing her dream role at Alo Yoga. We learn what drew Angelic to the brand, and how Alo Yoga’s “highly entrepreneurial” and “purposedriven” approach drives success online and off. Next, we dive into Alo Yoga’s influencer marketing strategies and organic approach to relationship building—one that’s inspired partnerships with Alist celebs like Kendall Jenner and Hailey Bieber. We also hear how Alo Yoga connects with its community through global events (nearly 90 a month!), before discussing the importance of investing in brand building—without expecting immediate ROI—to drive sustainable growth.

Listen to the full episode on:
Spotify https://open.spotify.com/episode/2dVA...
Apple Podcasts https://podcasts.apple.com/lk/podcast...
Google Podcasts https://podcasts.google.com/feed/aHR0...

If you're new to our Earned series, be sure to catch up on Episodes 137 here:    • Earned: Unlocking the Power of the Cr...  

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