Esri ArcGIS Story Maps allows the user to turn data into a data story. This frames your discovery with adventure, information, call to action, and intrigue. Using GIS to discover new information through geospatial data analysis is a great advantage to your business. But if you can then take that discovery out of GIS and create a story map you can communicate it to your ideal customer. Many times that customer is either a coworker or the public. Story maps are a powerful tool but if you confuse your reader your message may be lost. This week I review an Esri story map to see how well they communicate their data story.

Mayor’s Garden Contest 2019 Boston, MA
http://boston.maps.arcgis.com/apps/Ma...

Esri Classic Story Map Gallery
https://storymapsclassic.arcgis.com/...

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Project Spatial is a community where I lead discussions about GIS strategy and how to plan out a successful geographic information system which increases effective decisions in your company and help further your GIS career. I use affiliate links which means when you purchase from my link I get a small portion of that purchase to help support my channel.