Types of conformity: internalisation, identification and compliance. Explanations for conformity: informational social influence and normative social influence, and variables affecting conformity including group size, unanimity and task difficulty as investigated by Asch.

0:00 Intro
1:13 Types of conformity
6:02 Explanations for conformity
9:22 Asch experiment
11:19 Variables affecting conformity
13:21 Evaluating the Asch experiment
15:19 Evaluating explanations for conformity
17:16 Exam Questions/outro