Understanding Attitude Theory is actually very helpful when it comes to Marketing.

We study Attitude specifically in Consumer Behaviour.

In general an Attitude can be defined as: A lasting, general evaluation of people (including oneself) objects or issues

But we can be a little more specific than that. Introducing the ABC Model of Attitudes. This suggests that attitude has three parts: affect, behaviour, and cognition.

Let’s explore this topic together!!!

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Chapters
0:00 Introduction
0:38 ABC Model of Attitudes
1:05 Functionalist Theory
2:50 Your Challenge
3:09 Final Thoughts
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