If you’re familiar with the Swiss watch industry, you’ll know that when a brand—particularly a big, old traditional one—does something small, it’s a pretty big deal. So when a brand does something big, its positively monumental. At the beginning of 2019, Audemars Piguet did something big by releasing the Code 11.59, with the intention of ending its reliance on the iconic Royal Oak. The response, however, was not quite the one they expected.

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Audemars Piguet Code 11.59 15210BC.OO.A002CR.01

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