Kuai Kuai Company Limited was established in 1968. The company produces mainly cookies and puff corn snacks; among these is a line of puff corn snacks bearing the company's name.Kuai Kuai is a puff corn product.
Kuai Kuai culture (or Guai Guai culture) is a phenomenon in Taiwan while people put snacks of the brand Kuai Kuai next to or on top of machines. People who do this believe that, because the name of the snack "Kuai Kuai" stands for "obedient" or "wellbehaved," it will make a device function without errors. As such, it can be commonly found in myriad places of work in Taiwanese society.