http://www.aveda.com/product/5222/169... Learn how to achieve weightless volume in mediumtextured hair with Aveda's Global Creative Director, Antoinette Beenders.

Begin by cleansing hair with a shampoo that helps maintain your look between trips to the salon. Work Aveda Color Conserve Shampoo into a gentle lather and rinse thoroughly before applying Color Conserve Conditioner for moisture. Towel dry and spritz Aveda Brilliant Damage Control onto your hair, following with Phomollient Styling Foam for beautiful body and texture. Use a comb to evenly distribute the product from roots to ends.

At Aveda, we believe product plus technique equals results. Dry hair until it contains 60% less moisture, and then pin into sections. Antoinette demonstrates the flat wrap technique, using a flat bristled or paddle brush to firmly brush hair to the right side of the head, running a blow dryer from nape to ends. Switch to the left side of the head, holding hair taut. Finally, use a round brush with soft bristles and apply the heat from the blow dryer along the underside of the brush. Repeat in layers, adding height at the crown. Complete the look with Aveda Pure Abundance Volumizing Hair Spray.

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