Unlock the keys to avoiding the biggest RevOps mistakes in 2024 in this insightful TACK monthly webinar featuring Mark Kilens and Doug Davidoff. Dive into the creator economy and digital marketing landscapes as they share invaluable B2B marketing strategies and influencer marketing insights. With over a decade of experience in content creation and personal branding, Mark and Doug explore how to navigate the dynamic changes in today's business environment. Learn how to craft an integrated gotomarket strategy, avoid common pitfalls, and leverage RevOps for seamless execution. Join the conversation and connect with industry experts to elevate your marketing game. Discover more resources on the TACK Network website and keep the dialogue going on social media.

#SalesEnablement #EngagementStrategy #StrategicRevopsApproach #CustomerJourneyMapping #CustomerSuccessStrategy

CHAPTERS:
00:00 Intro
01:34 Today's Webinar Topics
06:34 Defining Your Game Strategy
10:15 Building Your Team for Success
10:55 Campaign Planning Essentials
14:07 Aligning the Customer Journey
18:30 Keys to Campaign Success
21:05 Effective Campaign Planning & Execution
28:58 7 Keys to Successful RevOps
31:03 Identifying Crucial Waypoints
33:20 The 5 Layer Campaign Model Explained
39:17 Creating a Campaign Brief
43:51 Measuring What Matters in Campaigns
48:00 Reasons RevOps Initiatives Fail
48:14 Why Integrated Campaigns Fail
51:37 Understanding the Cost of Failure
54:13 Solving Upstream Problems
56:50 Evaluating Your Learning Rate
57:04 The Game is 1 Before Its Thought
57:23 Thanks for Watching