B2B buyers differ a lot from their B2C counterparts, and so their buying journey is also pretty different. Watch this video to find out what this journey looks like according to Gartner, the world's leading research and advisory firm.

#Strategy #B2B #FromReadsToLeads

TO DIG DEEPER:

https://www.cognism.com/blog/ultimate...
https://www.gartner.com/en/sales/insi...
https://www.gartner.com/smarterwithga...
https://www.gartner.com/smarterwithga...

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