Finally after years of awful 'Oneness' idents, BBC One updated the idents in a great way. We didn't get all the idents yet, but in this video you'll get the idea.
Each ident features a large community space, being utilised for a variety of different purposes. The idents present these spaces by slowly rotating around the image, with a circular, lens, effect showing parts of the space being used for different events, during different times of day, and in different configurations.
There are three ident variants for each location. These idents pay homages to various idents that have been shown on BBC One over the years, from the famous globe symbol that had been used since the 1960s, the 1997 Balloon idents and the 2006 Circle idents. The music of the ident was produced by Resonate, a sound design agency in London
0:00 Warehouse: Skateboarding
0:19 Warehouse: Rave
0:40 Farmland: Festival
0:56 Farmland: Sheep
1:18 Hall: Trampoline
1:37 Hall: Showtime
1:53 Bench: Night
2:03 Bench: Teens
2:12 Bench: Children
2:24 Market: Busy
2:39 Market: Calm
© Bintro, BBC
1080p, 2022