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This BCG case interview is a pricing case, which is common in BCG firstround interviews. To pass your consulting interview and land a consulting job offer, it is critical that you practice and master case interviews.

To successfully solve or pass this case interview, you will need to create a framework to methodically go through different pricing strategies, such as costbased pricing, valuebased pricing, and competitionbased pricing. Through a combination of these pricing strategies, you will be able to identify an optimal price for the client to set. At the end, you will deliver a case recommendation.

This case is from BCG's interactive case interview library, which can be found at: https://www.bcg.com/Interactives/ICL/