BCG matrix, most commonly known as growth/share matrix, helps businesses plan longterm strategic management. This matrix was created by Boston Consulting Group about 50 years ago but remains the most valued matrix to help businesses learn about their potential. Moreover, it also allows businesses to consider growth opportunities and decide where to invest, develop, or discontinue. Now, you must be wondering how beneficial is this Boston Consulting Group BCG matrix. So, as you continue watching the video, we have the BCG matrix explained to you in detail. First, we will explain its basic definition and break it down into two axes. We will also share its use cases, limitations, product life cycle, and cash flow in this video. So, let's start learning more about the BCG matrix!
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Timestamp:
00:00 Intro
00:47 Part 1. What is Boston Consulting Group (BCG) Matrix
01:39 Part 2. Breakdown of BCG Matrix
03:39 Part 3. How to Use BGC Matrix?
07:43 Part 4. Benefits and Limitations of BCG Matrix
09:20 Part 5. About Ansoff Matrix
09:53 Part 6. Product Life Cycle & Cash Flow in BCG Matrix
10:32 Part 7. BCG Matrix Examples
10:53 Key Takeaways & Summary

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