This week’s letter: “B” for Behavioural Learning Theory.

I love delving into psychology and/or consumer behaviour in marketing.

It is so important that we understand these concepts and apply them to every day practice.

But why?

In Consumer Behaviour we consider how vivid memories are linked to brand recognition. If marketers can create longstanding connections between products or services they hope, this will lead to brand loyalty.

Let’s explore this topic together!!!

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Chapters
0:00 What is consumer behaviour in marketing?
1:21 Three types of Behavioural Learning
4:54 Deep Dive
6:38 Classical Conditioning
9:11 Operant conditioning
12:06 Observational learning (with a caveat)
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