In the summer of 2016, Tarte launched the Shape Tape Concealer and it became all the rage across YouTube. Naturally, Tarte wanted to capitalize on its popularity, by expanding the Shape Tape name into foundations. But the product went viral for all the WRONG reasons and it changed the way the industry looked at shade ranges forever. This is Behind the Controversy and it starts right now.

Check out the other videos in this series here:    • Behind the Controversy  

Video Links
‪@jackieaina‬    • Black Girls React to Tarte Shape Tape...  
‪@NymaTang‬    • Tarte Shape Tape Foundation...My Thou...  
‪@Makeupshayla‬    • NEW Tarte Shape Tape Foundation Revie...  
@Tarte Cosmetics    • tarte Shape Tape Contour Concealer DEMO  
@mannymua    • BEST BEAUTY PRODUCTS OF 2016!  
@jaclynhill    • GRWM  Easy Every Day GLAM | Jaclyn Hill  
@carlibybel    • HOW I CONTOUR & HIGHLIGHT! | Carli Bybel  
@nikkietutorials    • HOW TO GET LONGLASTING & FLAWLESS MA...  

Article Links
https://www.bustle.com/p/tarteshape...
https://www.bustle.com/p/istartecom...
https://www.bustle.com/p/whendoesta...
https://www.instagram.com/p/Bd1SjWLHo...
https://www.cosmopolitan.com/uk/beaut...
https://www.allure.com/story/tartefa....
https://www.independent.co.uk/lifest...
https://cafemom.com/lifestyle/tarted...
https://www.allure.com/story/tartefo...
https://www.popsugar.com/beauty/tarte...
https://www.cosmopolitan.com/stylebe...
  / 953803916419977216  
https://www.seventeen.com/beauty/make...

Time Stamps
0:00 Intro
1:39 The Beginning Tarte Shape Tape Concealer
10:15 The Launch
14:35 The Video Responses
26:45 The Aftermath
28:49 Final Thoughts

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