One of my first deals in the industry ended up being one of my most crafty deals. Sometimes, when you have a buyer that is adamant about their right to a discount you need to pivot in your negotiation tactics. Instead on making dropping the price for the buyer to meet his demands, I raised the ceiling to give him more room to come up to the asking price. A weird trick that works for weird situations. Try is and let me know how it works for you IN THE COMMENTS!

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Ryan Serhant is one of the most successful and wellknown real estate brokers in the world. After a decade leading one of New York City’s topranked real estate teams, he founded SERHANT., the first brokerage designed for the marketplace of tomorrow. In addition, Ryan is an entrepreneur, producer, public speaker, bestselling author, and star of multiple TV shows.

SERHANT. Studios is an inhouse marketing arm and production company for Ryan's real estate and television endeavors. To date, content produced by SERHANT. Studios averages over 100 million impressions per month. The media arm has helped grow SERHANT. into the mostfollowed real estate brand in the world through Ryan's YouTube channel, the Facebook Watch show Unlocked, and the firstofitskind real estate media network, LISTED.