Marketer: PepsiCo
Brand: Pepsi
Title: "Gladiator"
Agency: Abbott Mead Vickers BBDO, London
Year: 2004

Made to be broadcast in Europe only, this is Pepsi's full, threeminute 'Gladiator' spot starring Britney Spears, Beyoncé Knowles and Pink. Its 'Ben Hur'meetsMTV story line features three warriors who throw down their weapons and engage the crowd in a rousing rendition of Queen's 'We Will Rock You.' Filmed at the Coliseum in Rome, it was produced by Pierre Marcus of BBDO Worldwide and directed by Tarsem Singh. The production company was Radical Media.

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